Last updated: July 2026
Birdeye is a broad reputation-and-marketing platform you log into and operate. Hearth Standard is a done-for-you service that runs the core jobs — review responses, missed-call text-backs, customer follow-up — for you, and sends the results to your phone. Flat pricing, no dashboard, month-to-month.
Birdeye hands you a large toolkit — reviews, listings, surveys, social posting, competitor dashboards — that you (or your team) operate from a dashboard, often across multiple locations. Hearth Standard does fewer things, but does them for you: answer five questions once, and the reviews get answered, the missed calls get texted back, and the follow-ups go out — you just see what happened, on your phone.
| Birdeye | Hearth Standard | |
|---|---|---|
| What it is | A reputation & marketing platform you operate | A service run for you |
| Where the work happens | A dashboard + app you log into | Your phone and email |
| Pricing | Quote-based; third-party estimates around $299–$449/mo per location | Flat and published: $299 / $599 / $1,199/mo, all-in, one location |
| Contract | Annual term; cancellation governed by your signed contract | Month-to-month — cancel with one email |
| Review responses | You write them in the dashboard | Drafted and handled for you |
| Scope | Broad — reviews, listings, surveys, social, competitor dashboards | Focused — reviews, missed calls, follow-up, run for you |
| Getting started | Learn and set up the platform | Answer 5 questions; live in 24 hours |
Comparison based on publicly available information as of July 2026. Birdeye is a trademark of its respective owner. Hearth Standard is not affiliated with Birdeye.
If you run multiple locations and want a single platform your team operates — deep listings management, surveys, social posting, and competitor dashboards all in one place — Birdeye is a mature, comprehensive product built for that. Hearth Standard is for the owner who doesn’t want a platform to run at all, and just wants the core jobs handled.